The role of logo design in today’s age
It is common knowledge that human brain thinks in images and not in text. Going by that, it is important for brands to have a logo, i.e. a visual representation of the brand because chances are, that a wide range of audience may or may not remember the name, but they will always remember the logo and recognise it as familiar when they see it. Logos are so powerful that it creates a long-lasting impact on the primary memory of the customers. It builds the bridge between recognition for clients and acceptance for audiences.
A logo is directly related to the applied industry. For hospitality and FMCG industry, it’s a salesman – giving away its product or service in the logo itself. In other cases where the competition pool is huge and the brand needs to stand out to get the consumer’s attention, loud visuals with heavy fonts work the best. Social networking sites, on the other hand, are subtle and flat like 2D icons. So, it is safe to say that logos are not simply about the design, it is mainly about the industry it belongs in.
How does one decide on a logo design?
Deciding on a logo for your brand involves several aspects:
- Understanding the need for a logo
- Defining your brand’s identity and what it stands for
- Think like your target consumer
- Finding design inspiration that suits your brand the best
- Analysing competitor logos and its intricacies
- Choosing the right colour and typography
- Communicating it with your designer
- Finalizing the one that aligns with your brand philosophy
Why are the most memorable logos the simplest ones?
Logo designers in Mumbai and across the world agree that minimalistic logos strike the right chord with its consumers. This is because a simple logo represents exactly what the brand stands for. For example, the Amazon logo states that you can find anything from A-Z on their e-commerce site. When the logo itself tells the consumers what they need to know, it becomes easier to make a brand preference and helps build brand loyalty.
Top logo designing agencies will help you create impactful, meaningful and memorable logos that are easy to recognise and retained by the consumers.
Why Libcom provides the best logo design services in India?
Libcom Branding with its experienced logo designers in Mumbai will help you create a dynamic logo for your brand. Our branding and logo design company believes in making logos that are scannable, scalable, and memorable. Thus, highlighting the essence of your brand that immediately conveys the business philosophy and communicates the end-goal is our ultimate goal as a 360-degree creative logo designing agency.
We are the best logo design company in Mumbai helping you promote your company exclusively and extensively. Accelerate your business by availing for our logo design services in India for your brand logo. At Libcom content marketing agency, we ensure the logo designs we create are strategized to suit the overall brand persona.
With the top logo designers in Mumbai, you can build a logo that becomes the symbolic representation of your brand’s core values, product, services, and mission. We believe in creating logos that says everything that is unheard.
For a hassle-free solution to all your brand logo designing needs, get in touch with us today!
Why does a business need a logo?
‘Do I really need a logo’, ‘Is it worth investing in a professional logo design” How does a logo directly affect my business? Well, the answer is simple. A professional logo helps people recognize your brand at a glance. Especially when a product or business needs to stand out among the crowd. A professional company like Libcom, a creative agency in Mumbai, can add great value while creating the company’s first brand asset, the logo.
Does a logo directly impact business? Like how?
Establish an identity: A logo tells the world who you are and gives your business a visual identity like a face. The Logo is the basic visual foundation of a brand identity.
A good logo builds trust: Let’s face the fact! Consumers crave consistency. Hence, if you have a logo representing the brand’s core values, then it’s only a matter of time when a design evolves to become an iconic brand.
Brand Recall: Small things have great accessibility. It may not always be feasible to put out long messages at all times or places to give your audience a dose of your brand. However, the logo needs very little room to do the job, and it’s the perfect asset for brand recall, given almost all circumstances.
The impact of a good logo is far more than the ones mentioned above, but these are the three main ways it has a direct impact.
How can we help with creative logo designs?
Libcom is listed amongst the top branding companies in India that can help you with brand consulting and logo designing.
- Our vetted professionals leave no stones unturned to curate logos that align with the brand philosophy and communicate your values.
- We put priorities in a sequence while curating the logo. Our experienced designers have detailed conversations to study the business, the consumer market, competitive landscape and market dynamics while the logo is created.
- We arrive at the perfect palette of colors, fonts and brand visual language post a deep market understanding is conducted. This is an act where artistic sensibilities meet the science of market dynamics.
- We develop a strong brand message in sync with the logo so that the growth story is well woven into each component of the brand fabric.
- We research the market trends and do a deep analysis to create concepts & strategies that help you edge out the competition.
Thus when you are looking out for a logo designing service, be rest assured that you are with the right team of professionals.
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