What is Brand Consulting?
For a company to introduce a new product or service in the market, it needs a strategic approach which is backed by thorough data analysis of the market landscape. Brand consultants provide expertise to help marketeers make carefully strategized decisions about launching their product in the market. From analysing data & market research, identifying potential and target markets, to analysing target consumers, market trends and the value of the product, a brand consultant helps the brand through it all.
Most often, simply hiring an online and offline agency along with vendors may not give brands the desired results unless there is a specific goal to be achieved. By keeping the goal in mind and having substantial parameters to measure the success or failure of the strategy, the brand consulting agency writes a brief to the online and offline agency to give them a direction. Top brand consulting firms work towards crafting a direction for the company and puts in the way of becoming a recognised brand.
Recognising the need to seek brand consulting services
Any company that aims to become a brand will resort to seeking good brand consulting firms in India to help their purpose. Whether it is creating a brand strategy or boosting sales, brand consulting services quickens the process of achieving goals and creating marketing strategies. If your company has an ad or digital marketing agency in place but fail to see the desired result, then there is a gap of communication between your brand’s goals and the agencies’ understanding of it. This is where the need for hiring a credible brand marketing consultant arises.
6 myths about branding & marketing
Myth 1 : “Doing digital marketing is branding.”
Truth : Digital Marketing is a vast medium, understanding the medium to realise your brand potential is important
Myth 2 : “If I make a logo, I’ll be a brand”
Truth : It’s the first step at the same time it’s the communication around the visibility of the logo and communication around it that creates, the real impact
Myth 3 : “Let’s make a brochure, that should do my branding.”
Truth : The brochure acts as a great salesman at the same time is one of the soldiers in the army your brand needs to conquer the market.
Myth 4 : “I’ll put up signage or banner on the street and I’ll be recognised as a brand”
Truth : The street is a crowded place, the signage may give a product the 10 seconds of temporary visibility but brand creation needs deeper connection and meaning than just visibility.
Myth 5 : “Just spending money on media is all we need to do become a brand.”
Truth : Having good budgets is an important component for Marketing and Branding of a product or company. At the same time, unplanned spending can lead to lead to massive waste of funds, hence strategically planning the marketing budgets is crucial to get optimum results.
Myth 6 : “Branding is only for the big players”
Truth : It’s well within your capacity to become a brand, even if the resources are limited. Providing brand consulting for start-ups with limited resources is possible with the right approach and strategic planning. Branding is not necessarily about massive transformation but a clear understanding of the product-market fit and small behaviour changes that click.
What does our brand building consultant do for you?
At Libcom, we offer you the best business branding consultants who dedicatedly work on charting out a success plan for your brand. We provide a whole gamut of services such as –
- Defining the brand’s DNA, i.e. vision, mission, core values and brand fundamentals
- Crafting brand architecture
- Building a brand positioning strategy
- Formulating brand communication across mediums
- Creating tailor-made brand strategies for product launches across platforms
Very often clients engage a designer, digital agency or filmmaker without having a clear vision of the goals or a marketing plan. Hence, marketing attempts may be futile or may need repeated attempts to succeed which leads to waste of time, efforts and massive money burn. A corporate branding consultant has a key role to play here. Right from setting realistic goals, chalking the way forward advice at the right time coupled with the right action and communication that can turn the tables around for your company, thus leading it to emerge as a valuable and reliable brand.
Why is Libcom the best brand consulting firm for you?
Marketing is a complicated matrix, getting desired results within the same given resources is what a good brand consultant does. When you choose Libcom as your brand consulting agency, you don’t simply choose the best brand consulting firm in Andheri; you choose a team of professional brand experts with an experience of top ad agencies to their credit and those who have helped build some of the biggest brands in the country.
- Here is how Libcom approaches the brand consulting process:
- Setting the big goal keeping in mind the available resources
- Accordingly breaking these into quarterly deliverables
- Plan towards building brand equity and various brand assets
- Opening up new revenue channels
- Supporting sales communications towards boosting sales
- Briefing the various communication agencies
- Giving approvals on appropriate communications the agencies come up with
Our unique approach involves getting a thorough understanding of the product, the market it caters to, the psyche of its target consumers, market trends, and buying patterns. After gathering all the ammunition we need, we craft meaningful communication for your company to facilitate building sustainable brand assets.
So, if you are looking for someone who understands your brand and knows exactly what you need to succeed in the market, Libcom is your one-stop solution for it all. Call us today to get started!
Corporate branding services and their relevance to your business
A brand is how your customers perceive your company. Through brand building, you generate awareness of your products and services. It goes without saying that brand building is a serious business. The do-it-yourself efforts may not bring effective results.
When you outsource your work to professionals, healthy objectivity is brought to your grand assets, and you can direct your resources to address other company’s needs. For this reason, hiring a branding consultancy can be an intelligent decision.
Tips and strategies that can help you build your brand:
Before we discuss how branding companies can help to take your business to new heights, let’s look into some tips that will help you to build your brand effectively:
Understand your strength and weakness: Let’s face the fact! Every brand has its strength. It is important to play around with your strengths if you want effective results. You should also work on your weaknesses and make a sincere effort to address them before it starts affecting your business. If you utilize your strong product lines for brand building, then you can expect faster results. If some of your products and services have issues, you need to fix them before things start getting worse.
Be responsive: You should be responsive to your customers if you want to build your brand. Track your brand mentions and do social media listening to expect real results. Your clients will expect faster responses to the feedback.
Add values to your products and services: Adding value to your products and services can always bring effective results.
How can our collaboration bring fruitful results?
Finding a reliable brand consultancy may not be an easy task. When you begin your search mission and type on the internet’ brand consultant India’ or ‘Top branding companies in India’, you will be presented with a plethora of opportunities and finding the right company can be as difficult as finding a lost needle in a haystack.
If you want a reliable partner to manage your branding, then you can trust our experts at Libcom
Let’s check out some of the ways by which we can help:
Fresh ideas: By working with us, you can expect fresh ideas that can improve your branding and direct your business towards success. You can expect multiple brains to work simultaneously to achieve the desired result, and hence you can expect faster results. Our vetted professionals come with cross-industry experience and help you bring your business to the entire world.
Access to the best tools: By collaborating with us, you can access the recent marketing tools, software and licenses that will help you to take your business to new heights. Our elite marketers on the team will fuel your business through good times and bad.
Affordability: Bu hiring us, you can alleviate the training cost and can expect better results. Our services are affordable, and with us, you can expect more services at a lesser price.
Track metrics: We not only help you to create a big brand, but we also help you to track your brand metrics as what gets measures gets improved. We help you connect with a new audience, and we help your brand blossom.
Indeed at Libcom, we have been creating, rejuvenating and repositioning brands for a long and by partnering with us, you can expect creative solutions for your creative ideas. Call us to know more about our branding consultancy.