BRAND POSITIONING

To put it simply, brand positioning refers to creating a unique position for the brand in the mind of its customers. Brand positioning is the first step in building a brand strategy that creates a market for product or service you are selling. In other words, brand positioning strategy refers to creating a distinct name and personality of the brand for its customers. The way your brand is positioned in the minds of your customers determines how the consumers view your company and consume your product and/or services.

To create a successful brand image, brand positioning is a key ingredient. Think of brand positioning process as giving your brand a distinct voice that tells the audience what it stands for. In today’s day and age, having a strong voice that speaks with purpose is the only thing that sets brands apart from each other and creates a market for itself. When you work with a brand positioning agency, they help you create a platform from which your brand speaks and is heard.

Owing to the years of experience working with various brands across industries, Libcom Branding is easily one of the best agencies to provide brand positioning services. We strive to give you the most creative and innovative ways to position your brand in a way that creates an impact, gives you clarity about the way forward and supports your vision for the same. With our In-depth insights, competitor analysis and unique content strategy, we assuredly create a distinct brand position for you.

When we initiate the work on creating a brand position or revamping your brand’s current position in the market, we follow an elaborate process that helps identify the areas we need to work, change or add to your brand image.

As part of our brand positioning services Mumbai, the first step in creating a brand position is to identify how it is positioned currently. In case of new brand, it is important to recognise the core values and goals of the brand before creating a position for itself. After recognising the current stance, identifying its competitors, and analysing how they are positioned in the market helps bridging the gap between where we are at and where we aim to be. Based on the competitor analysis, we develop a different and value-based brand positioning proposition.

Taking the idea further, we create a brand statement that clearly communicates your brand’s value to its target customers. A brand statement must be different from its competitors, consumer-focused, need-generating, difficult to replicate/replace, easy to understand, impactful and consistent with all the business aspects of your brand.

Once the process is duly followed and executed, it paves the way for future communication and creates a distinct voice that the audience not only recognises but remembers and relates to.

Call us today to get a quote for the best brand positioning services in Mumbai.

Digital branding services can help you in brand positioning. In case brand positioning is still a fancy term for you, we will help you delve into the definition.

Brand positioning refers to how you position your brands in the minds of your customer. For instance, strong brand messaging has a direct impact on creating brand positioning. Strong brand positioning enables a brand to command a pricing power in the market.

Brand positioning strategy can help you boost your reputation, attract more leads and give you sales at your price. Here are a few popular brand positioning strategies among the largest global brands:

Convenience-based positioning strategy:  A convenience-based positioning strategy highlights why a company’s product or service is more convenient to use than that of the competitors. Most often, brands promise an instant benefit to the customer, saving time, energy or money through their communication.

Quality-based positioning strategy: In quality based positioning strategy, companies emphasize on the quality of their products. In this case, the brand conveys a strong reason to believe (RTB) as to why the quality provided is best among its peers.

Differentiation positioning strategy: In differentiation positioning strategy focuses on products uniqueness and innovative qualities. This approach is often seen among detergents, soaps, or cleaning products, where there is a direct comparison with the lead competitor.

The following techniques have established strong brand positioning over the years.

Audit current brand positioning: Before actively working on your brand positioning, it is imperative to understand what your current brand positioning lacks. By fixing the loopholes, you can come up with something better. Identifying your target customer is the most and first step towards brand positioning.

Analyze your competition: For gaining an edge over competitors, start by analysing your competition. Conducting marketing research, listening to the customer has always proven effective to eclipse competition.

Understand the strength of your brand: To have a strong brand positioning, you will need to understand the strength of your brand. By identifying what makes your brand unique and by playing around with the strengths, you can scale up your business.

Curate a strong brand positioning statement: A positioning statement refers to the declaration that communicates your unique value to your potential customers. A strong positioning statement can boost your product’s visibility.