Rebranding the fastest growing HR solution to position itself as - the key partner to your business' growth.
- Client
- Morpheus
- Industry
- Consultancy
- Services
- Brand Positioning, Brand Logo
About the Company
Morpheus Human Consulting Pvt. Ltd. is the fastest growing HR solutions company in India. With more than 18 branches and around 150+ consultants impaneled in our recruiting team in India and the Middle East, we cover close to all industry sectors. Morpheus is focused on hiring the right people for your organization. Their sense of “candidate–organization synergies” has been their key factor in thriving in the industry. At Morpheus, they understand that you first need a dream team to achieve the big dream.
The Challenge
In order to appeal to a wide range of customers, Morpheus wasn’t narrowed down and was instead made to emphasize its various features.
Requirement:
Firstly, Brand positioning aiming to appeal to corporates to build dream teams. Brand positioning examples can portray that a company cannot succeed without its core team. And we sought to position Morpheus as a partner supporting industries with the best team members being an HR consulting firm.
The Solution:
Brand Positioning:
The brand positioning process aimed to convey that each client sees Morpheus as a key partner in its growth. A good team is the backbone of any company; hence the entire brand is built around this proposition through various communication channels.
Brand Logo:
The logo was designed to include all the starting letters of the company name. M, H, and C are seen in the logo that represents the shortcode to Morpheus Human Consulting.