Holistic brand repositioning that expands and leads the way into the luxury world of the future.
- Client
- Panache
- Industry
- Fashion and Luxury
- Services
- Brand Positioning and Brand Relaunch
About Panache
At PANACHE, Find The Most Exclusive Creations, Be It Fine Jewellery, Fashion, Art, Couture, Or Luxury Accessories. Get Spoilt For Choice, Get Showered With Attention, Distinguish Yourself And Illustrate Your Style Statement. “PANACHE – The Luxury Expo” Where India’s Most Exclusive Designs Await You.
The Challenge
Strong advertising and appealing copywriting were required to support its unique brand positioning and great design for its brand relaunch campaign in Hyderabad.
Requirement:
What was important for Panache this time was its unique brand positioning, backed with great design, which had to be attractive, and writing which had to be seductive and thought-provoking. So, we did just that and crafted elegant pieces of communication across media to put this message strongly only to get an overwhelming response at the event. The brand followed with an ad campaign to give a showcase to expand their reach to a tier-2 city.
The Solution:
Brand Positioning:
Our first step in the rebranding process was to position Fortran as Megastructure*5. The idea behind presenting a huge projection was its capacity to create many more Megastructures. True to its capacity to produce 2200 km Indo-Pakistan border fencing and 39,000 tonnes of steel for Burj Khalifa, we created the brand positioning as Megastructure *5
Client's Feedback
Libcom branding is our go-to branding company. They are always responsive, creative, and affordable. Libcom branding helped us define our brand by working with our team to put together the best photos highlighting our jewelry designs on well-featured models.
Hitesh Khandelwal
Director, Panache