Perkarat was launched with the vision of reflecting today’s evolving relationships- transparent, honest, and freedom-oriented but bound by a certain trust.
- Client
- Perkarat
- Industry
- Jewellery
- Services
- Brand Launch, Digital Marketing
About the Company
Perkarat Private Limited – Service Provider of lab-grown diamond, loose diamond & oval shape diamond in Mumbai, Maharashtra. A jewelry portal with a wide range of designer jewelry.
The Challenge
Low confidence and trust level amongst people since the price of diamonds is way below the market price. Merchants compromise the real value of diamonds. How do we convey the value proposition, i.e., authentic diamond jewelry for less without calling a novelty like diamond jewelry cheap or discounted while strongly bringing out the value proposition?
Requirement:
Brand launch, messaging architecture, and brand positioning to launch a value diamond marketplace.
The Solution:
Brand Launch:
We looked into today’s evolving transparent, honest, and freedom-oriented relationships but bound by a certain trust. An analogy we used to bind the consumer with the Perkarat brand is that “The way you like your relationships, the same is our relationship with you.”
Digital Marketing:
We used strong contemporary advertising messages reflecting evolving relationships in our present society to project the value proposition of Perkarat.