Rebranding a Nature Resort which will rival the best resorts worldwide with steep prices.
- Client
- Pinewood
- Industry
- Hotel Management
- Services
- Brand Positioning, Brand Identity, Brand Logo
About the Company
Pinewood Resort has always shared a vision of being ecologically balanced and creating a clean and green destination for our customers. The resort in Karjat is a perfect weekend getaway amid nature, calm and quiet, unlike the city life.
The Challenge
Strong communication is needed to convey this message and aesthetic terms via relevant designs and logos. It requires a boost to its image to compete in the marketplace and capture a more significant share of the high-end traveler market.
Requirement:
Firstly, give Pinewood a brand identity solution relevant to its characteristics. Secondly, to showcase the true essence and mood of a nature resort. Brand revamp and showcase its natural essence to appeal to families and schools.
The Solution
Brand Positioning:
After in-depth research and understanding of the property, location, and culture, we gave Pinewood a new brand identity by coming up with a meaningful logo design for the resort with a refreshing look and feel true to the brand personality. Thereby, we positioned Pinewood as a “Nature Resort”.
Brand Identity:
After in-depth research and understanding of the property, location, and culture of the resort, we gave Pinewood a new Brand identity. The Corporate identity solution was true to its nature, and thus it came up to be – “The Nature’s Resort”.
Brand Logo:
We came up with a meaningful logo design for the resort and a refreshing look and feel true to the brand personality. Our brand identity design service made the logo look like a collection of 5 Pinewood trees according to its very name, “Pinewood”.
Client's Feedback
Libcom branding is the best company around. They've helped me with design, marketing, and branding of my company. I am impressed by their ability to clearly understand what I wanted for my company that I couldn't articulate myself. Moreover, their excellent service has made me a customer for life!
Ian P
Director, Pinewood Resort